Our Company

Our Company

Since 1989, Simba Information has been widely recognized as the leading authority for market intelligence and forecasts in the media and publishing industry.

Serving the information needs of both traditional and new media organizations, we provide key decision-makers at more than 15,000 client companies across the globe with timely news, analysis, exclusive statistics, and proprietary industry forecasts. Simba's extensive information network delivers valuable independent perspective on the people, events, and alliances shaping the media and information industry. Our tightly focused editorial and marketing teams meet these needs through the publication of newsletters and market research reports, while our seasoned industry experts bring Simba’s powerful information to life through consulting services.

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Our Products & Services


Simba Information's newsletters track the publishing and media industries; specifically, trade book publishing, educational publishing, professional publishing, and yellow pages publishing. We provide a comprehensive analysis of each market through vital market data and cogent interpretation and insight. Our newsletters provide:

  • Market Size & Segmentation
  • Sales Drivers & Growth Forecasts
  • Competitive Market Share
  • Product Development Pipeline Information
  • New Technology Trends
  • Competitor Profiles
  • Distribution Trends
  • Strategic Insights & Growth Opportunities

Market Research Reports

Our research reports are written by Simba's staff of industry experts, who offer insight on market structure and the competitive landscape, technology assessment and penetration, and emerging products and trends. Our analysis is based on both primary and secondary research, as well as years of professional industry expertise. In addition to analyzing current and historical trends, our analysts predict where the market is headed over the next 5-10 years.

Our experts give you:

  • Critical analysis derived from years of experience in the field
  • Research from one-time end users of this market research; they're asking the questions you're asking
  • Quality data of the kind available only to industry insiders
  • Primary research based on interviews with industry insiders
  • Data built from the ground up, not taken from published databases
  • Unique segmentations and data analytics
  • Analysis by experienced, objective analysts
  • A coherent opinion from an independent point of view
Consulting Services

Take advantage of Simba Information experts who set the industry standard on market intelligence for the media and publishing industries. Drawing on our unparalleled, in-depth network of newsletters and market research reports, we take the power of our information one step further. Simba’s consulting services offer custom research and analysis beyond the scope of our published reports and newsletters to give you exactly what you need, when you need it.

For more information on our consulting services, contact a Simba Information research specialist.

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Our Customers

Simba Information serves the information needs of key decision-makers at over 15,000 client companies across the globe with timely news, analysis, exclusive statistics, proprietary industry forecasts, and consulting services.

Our customers include publishers, distributors, retailers, printers and suppliers, investment banking firms, venture capitalists, technology providers, and more.

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Our Team

Kathy Mickey, Managing Editor/Analyst for Educational Publishing and Educational Marketer
Kathy Mickey is Senior Analyst/Managing Editor of the Education Group at Simba Information, where she is lead analyst in the K-12 and college education markets. Kathy writes the weekly B2B business intelligence newsletter, Educational Marketer, as well as the annual market forecast reports, Publishing for the PreK-12 Market and College Publishing Market Forecast. Kathy joined Simba in 2000 after almost 20 years as a reporter and editor at weekly and daily newspapers, where her focus was education.

Michael Norris, Senior Editor/Analyst for Book Publishing Report
Michael Norris is senior analyst of Simba Information’s Trade Books Group and editor of Book Publishing Report.com. He is also the creator and lead author of Simba Information’s Children’s Publishing Market Forecast and Trade E-Book Publishing Report series, the latter of which has been providing an annual review and analysis of e-book trends since 2009, the same year the prophetic Trends in Trade Book Retailing series was launched. Mr. Norris advises clients and presents data on publishing and reading trends on a regular basis, and he is frequently quoted by globally recognized media sources including Associated Press, The New York Times, USA Today, The Wall Street Journal, The Washington Post, National Public Radio, and others.

Dan Strempel, Senior Editor/Analyst for Business Professional Group
Dan Strempel is the Senior Analyst/Editor of Simba’s Business and Professional Group where he edits and oversees the development of Professional Content Report and associated market reports. In 2006, he led the business and professional team in the publication of Publishing for Professional Markets: Forecast & Analysis 2006-2007 and Business Information Markets 2006-2007. In addition, Dan executes in-depth customized research projects and represents Simba at industry conferences and events. Since joining Simba, Dan has brought an increased emphasis on global coverage of professional markets. In 2007, the group introduced the market reports Global Legal & Business Publishing 2007-2008, Global STM Publishing 2007-2008 andGlobal Professional Publishing 2007-2008. Prior to Simba, Dan was managing editor at Westfair Communications in White Plains, NY—the publisher of Westchester County Business Journal and Fairfield County Business Journal—where his work earned recognition from the Connecticut Chapter of the Society of Professional Journalists. In 2004, The Business Council of Westchester named Dan as one of its “Rising Stars: Forty Under Forty” award winners. Dan is a graduate of the University of Rhode Island with a degree in Journalism.

Karen Meaney, Editor/Analyst for Education Group and Electronic Education Report
Karen Meaney is the editor of the biweekly B2B newsletter Electronic Education Report, which covers the K-12 educational technology arena. Prior to joining Simba Information in 2004, Karen was an education reporter at the Journal News, Gannett's daily newspaper in Westchester County, NY, and also worked in marketing. She holds a Bachelor of Arts degree in Communications and an MBA from Fordham University.

Valerie Montinat, Production Coordinator
Valerie Montinat is the Production Coordinator for Simba Information, where she oversees the production process of all newsletters and reports published by Simba. Additionally, she manages online publishing for Simba's five newsletter websites. In 2007, Valerie joined the company as Analyst/Assistant Editor of Simba's Yellow Pages Group. Prior to that role, she was an editorial assistant at Stamford's daily newspaper, The Advocate, where she covered local news and events. Valerie holds a Bachelor of Arts in English from Fairfield University and is currently pursuing a Master's degree in Communication at her alma mater.

Farah Pierre, Production Assistant
Farah Pierre is the production assistant for Simba Information, helping to layout and edit all newsletters and reports published by Simba. Farah joined the company in 2009 while she was working as a production assistant for a magazine company in Stamford. Prior to both positions Farah has been working as a temp for many prestigious companies all located in Stamford.

Our Research Specialists 

Our research specialists help you find the research reports that will best meet your needs. Whether you need help browsing through our collection, require advice about which particular research will best suit your needs, or are interested in learning more about our comprehensive service offerings, our Research Specialists are here to help.

Shaun Smith

Sylvester Rochea


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