College Publishing Market Forecast 2009-2010 from Simba Information is the leading and most-trusted source of market intelligence in the highly competitive $9.6 billion college market.

This all new edition is the one-stop source for understanding the business dynamics in the college instructional materials market, including the impact of changing distribution models and the inroad of digital materials. Prepared by the experts at Simba Information, College Publishing Market Forecast 2009-2010 examines the major issues affecting the state of the college instructional materials market.

Use the College Publishing Market Forecast 2009-2010 to evaluate developing market trends affecting the industry, benchmark performance among market leaders and develop realistic strategies to position your company for short- and long-term growth.

Topics include:

• Market size by media segments, including: new and used textbooks and multimedia materials
• The continuing rise of custom publishing and electronic media
• The impact of emergent technologies on the development and delivery of instructional content
• Exclusive sales statistics by discipline and publisher, as provided by PubTrack Higher Education
• Market forces shaping sales and growth projections through 2011
• Up-to-the-minute advancements in marketing and distribution practices
• Market landscape changes in policy, enrollment and funding
• Growth and demand in the community college segment
• Trends in the adoption of distance learning programs
• Burgeoning opportunities in the for-profit career college sector
• Detailed profiles of the leading U.S. college publishers, textbook distributors and infrastructure software providers.

College Publishing Market Forecast 2009-2010 is an essential market intelligence tool for publishers, technology providers, editors, marketing, business development, sales and investment professionals who need to understand the business strategies currently driving the educational publishing industry.

Additional Information

Stamford, Conn.-Sept. 1, 2009-With strong growth in student enrollment in the U.S. college market, sales of college textbooks and other instructional materials is projected to grow 5.7% to $9.68 billion in 2009, according to the newly released College Publishing Market Forecast, 2009-2010 from media industry forecast and analysis firm Simba Information.

“Behind those numbers, some exciting trends are turning the once staid college publishing industry into a dynamic segment,” said Kathy Mickey, senior analyst/managing editor of Simba’s Education Group. “Distribution channels for instructional materials are expanding rapidly with publishers taking a more direct and active role in getting students the content and tools they need.”

One of the strongest drivers of growth in college publishing is the multimedia materials segment. New in this edition of the well received annual report from Simba is an examination of e-textbooks. “This segment is still small—accounting for an estimated 1.7% of industry sales, but if sales continue to double in the next several years, e-textbooks could reach a 10% market share quickly,” Mickey said.

College Publishing Market Forecast, 2009-2010 provides in-depth assessment of the higher education publishing industry, including the critical segments of new and used textbooks, multimedia materials and tools, as well as parsing the key markets of community colleges and for-profit career colleges. The report looks at marketing and distribution and presents strategic analyses of leading college publishers, distributors and retailers.

The report includes detailed analysis of textbook sales in the 10 leading college disciplines based on sales data collected by R.R. Bowker PubTrack Higher Education.

At a time when federal policy and funding is shining a new light on higher education, the Simba College Publishing Market Forecast provides important data for publishers, marketers, distributors and business development executives as they navigate the evolving higher education landscape.

For more information please visit www.simbainformation.com or contact Kathy Mickey at 203-325-8193 x102.

About Simba Information:

Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba publishes newsletters and research reports that provide key decision-makers at more than 15,000 client companies around the globe with timely news, analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit www.simbainformation.com.