In the Career College Instructional Materials Market 2009 report, Simba Information examines one of the fastest-growing segments in higher education—the career college, or for-profit postsecondary segment.

In signature Simba Information style, this new report focuses market intelligence on the current use and potential growth opportunities for instructional materials in the career college segment.

This report offers decision-makers a current portrait of the career college segment, historical grounding in the larger higher education market and projections for the future of the market segment.

Topics include:

• Segment opportunities in terms of enrollment and discipline offerings;
• Segment growth potential and challenges from traditional higher education delivery models;
• Opportunities for traditional print and online materials;
• How instructional materials are purchased;
• Who makes purchasing decisions.
• Segment growth drivers, including the need for remedial materials and custom publishing solutions.
• Who’s Who among career college providers.

The Career College Instructional Materials Market 2009 report is an essential market intelligence tool for publishers, editors, marketing, business development and investment professionals who need to understand the business strategies that currently drive this important segment of the higher education publishing industry and the strategies, challenges and opportunities that will drive it through the complex economic climate of the near future.

Additional Information

Stamford, Conn. - April 8, 2009 - Students, educational publishers, and investors are flocking to career colleges, an industry valued at $18.3 billion in 2008. The new strategic education market report, Career College Instructional Materials Market 2009, released today by Simba Information, examines the landscape of this growing higher education segment, composed of more than 2,800 for-profit postsecondary institutions, or career colleges, in the United States.

“This segment has become a key market for educational publishers, who frequently forge alliances with school operators to develop customized and specialized learning materials for students,” said Kathy Mickey, senior analyst/managing editor of Simba’s Education Group. “Moreover, because of the popularity of online learning in this segment, career colleges have become a hospitable environment for digital learning materials.”

The report examines the overall career college segment and—through the prism of the 13 leading firms on the Simba Information Career College Index—-delineates particular pockets of growth.

This important niche—-which is not addressed by traditional public and private colleges and universities—-offers focused, career-oriented programs and flexible schedules for nontraditional students, thus opening up new market opportunities for publishers and marketers of educational materials.

The report examines:

• Enrollment patterns in spite of—or because of—the recession;
• Changing student demographics;
• Disciplines that are attracting students;
• Outlook for expansion geographically and programmatically.