Business of Consumer Book Publishing 2011 is the latest edition of the venerable market intelligence report for the U.S. trade book publishing industry. This all-new edition contains the valuable consumer book information leading publishers, printers and retailers have come to rely on year after year.

As with past editions, Simba presents:

• A multi-year analysis of three major bestseller lists.
• Profiles of 20 leading publishers.
• Simba's signature strategic examination of 17 major subject categories (with a 5-year statistical analysis showing the growth of each), and an overall discussion of which ones are the likeliest candidates for growth in print and/or digital forms.
• Projections and insights on what categories will both drive and hamper market expansion.
• Fresh analysis and perspective about critical trends facing trade book publishers today, including the growing influence of e-books and the Internet on all parts of the publishing process, the challenge to encourage reading in a society increasingly pressed for time, and volatile pricing trends.

Once again, Business of Consumer Book Publishing 2011 features coveted demographic information, compiled from Experian Simmons' trusted National Consumer survey which determines exactly who's buying the books and where they are buying them. This isn't a survey of just consumers who buy books, but rather an independent analysis of the entire population, allowing buyers of this report to understand how everyone sees books, not just how 'readers' see them.

Our category analysis chapter provides title output, sales, case studies, and analysis of leading publishers and bestselling titles for the following subjects:

• Art
• Biography
• Business
• Classic literary fiction
• Computers/technology books
• Cookbooks
• Graphic novels
• Health & fitness
• Mystery
• Political commentaries/current events
• Reference
• Religious/inspirational
• Romance
• Science fiction/fantasy
• Self-help
• Sports
• Travel

We include detailed strategic and financial profiles of companies such as Andrews McMeel Publishing, Dark Horse Comics, Encylopaedia Britannica, Hachette Book Group, Harlequin Enterprises, HarperCollins, Harry N. Abrams, Health Communications Inc., Hyperion Books, Kensington Publishing Corp., Macmillan, Meredith Corp., Penguin Group, Random House Inc., Rodale Inc., Scholastic, Simon & Schuster Inc., Thomas Nelson, John Wiley & Sons Inc., Amazon.com, Barnes & Noble Inc., Books-A-Million and Borders Group Inc.

Simba takes a measured approach to developing its market size and forecast figures, and presents its findings in a no-nonsense fashion. Our clients can count on the objectivity and accuracy of our numbers and analysis-whether they're preparing a strategic presentation, benchmarking their company's performance against that of their competitors, or seeking out an acquisition, a new partnership or an alliance.

Business of Consumer Book Publishing 2011 is the 'state of the industry' report and a must-have for any executive who wants to stay on top of a rapidly changing market-and see what's next in this challenging industry.

Additional Information

Despite Overall Decline in Trade Books, Science Fiction/Fantasy Will Grow 3.4% in 2011

Stamford, CT - July 26, 2011 - Representing just 6% of the total trade book market, the science fiction/fantasy segment will grow 3.4% in 2011, reaching $578.6 million, despite the overall market's expected 5.2% decline. According to a report published by media and publishing forecast firm Simba Information, the science fiction and fantasy categories experienced double-digit increases in title output, along with stronger ratings on the consolidated bestseller list in 2010.

According to the report, the science fiction/fantasy segment is gaining market share, adding half a percent in 2011 compared to 2010, as it more than triples its 1% growth rate from the past two years.

"The sci-fi/fantasy segment has been a stable growth segment for the past few years," notes Michael Norris, Simba Information's senior trade analyst. "Since the book market took a big hit in 2007, it has been inching closer to its previous high-point."

Title output for fantasy rose sharply to 6,389 titles, growing 14.6%, followed by science fiction with 3,714 titles, growing 10.1% in 2010. Simba's report, which uses a consolidated bestseller list comprised of ratings from USA Today, The New York Times and Publisher's Weekly, finds science fiction performed strongly on the list with 76 titles by 58 authors, while fantasy held 321 titles by 192 authors, although its success was led by the Twilight Saga.

"Even though a lot of titles are hit or miss with audiences, both as books and as media tie-ins, there will continue to be a thirst for this segment of fiction for the foreseeable future," added Norris.

Simba's report, Business of Consumer Book Publishing 2011, details the overall market for trade books, segmented by 18 major categories including health & fitness, romance, self-help, science fiction/fantasy and others. It includes demographic and psychographic information on the average book buyer, along with company profiles of the leading publishers including Penguin Group, Macmillan and Random House.