Business of Consumer Book Publishing 2009 is the latest edition of Simba’s flagship market intelligence report for the U.S. trade book publishing industry.

This all-new edition contains the valuable trade book information leading publishers, printers and retailers have come to rely on year after year:

• Simba’s in-depth multi-year analysis of three major bestseller lists—the New York Times, USA Today and Publishers Weekly—featuring inside information about how and why the strongest titles, authors, imprints and categories performed as well as they did.

• Profiles of 20 leading trade book publishers, with updated financials and discussion of current strategic initiatives for each company.

• Simba’s signature examination of 17 major subject categories, with a 5-year statistical analysis showing title output and sales growth for each, as well as projections and informed insights on which categories will drive and hamper market expansion and which publishers will benefit most.

• Fresh analysis and perspective about critical trends facing trade book publishers today, including the growing influence of the Internet on all parts of the publishing process, the challenge to encourage reading in a society increasingly pressed for time, and the price wars fueling competition between book superstores and big box stores.

• Coveted demographic information—compiled from Simmons Market Research Bureau’s trusted National Consumer survey which determines exactly who’s buying the books and where they are buying them.

• And more

Our category analysis chapter provides title output, sales, case studies, and analysis of leading publishers and bestselling titles for the following subjects:

• Art
• Biography
• Business
• Classic literary fiction
• Computers/Technology books
• Cookbooks
• Graphic novels
• Health & fitness
• How-to
• Mystery
• Political commentaries/current events
• Reference
• Religious/inspirational
• Romance
• Science fiction/fantasy
• Self-help
• Sports
• Travel

We include detailed strategic and financial profiles of companies such as Andrews McMeel Publishing, Dark Horse Comics, Encylopaedia Britannica, Hachette Book Group, Harlequin Enterprises, HarperCollins, Harry N. Abrams, Health Communications Inc., Houghton Mifflin Harcourt Trade & Reference Publishers, Hyperion Books, Kensington Publishing Corp., Macmillan, Meredith Corp., Penguin Group, Random House Inc., Rodale Inc., Scholastic, Simon & Schuster Inc., Thomas Nelson, John Wiley & Sons Inc., Amazon.com, Barnes & Noble Inc., Books-A-Million and Borders Group Inc.

Simba takes a measured approach to developing its market size and forecast figures, and presents its findings in a no-nonsense fashion. Our clients can count on the objectivity and accuracy of our numbers and analysis—whether they’re preparing a strategic presentation, benchmarking their company’s performance against that of their competitors, or seeking out an acquisition, a new partnership or an alliance.

This report is a “must-have” for any executive who wants to stay on top of a rapidly changing market. Can you afford to make decisions without access to the same market intelligence that your competitors are using?

Additional Information

Stamford, CT-July 15, 2009-Simba Information, which recently published the eye-opening Trade E-Book Publishing and Trends in Trade Book Retailing reports, has released its annual Business of Consumer Book Publishing study, providing a comprehensive view of the state of the U.S. consumer book market and its challenges.

The report predicts another difficult year for consumer books (last year’s edition projected a sales decrease of about 5%) but there are still reasons to be optimistic even as consumers continue to tighten their belts.

“We’re not seeing consumers abandon books,” said Michael Norris, senior analyst for Simba Information, “but more are buying fewer books, particularly titles with a high price point such as hardcover and audio titles, and gravitating even more toward paperback editions.”

Backing this up, the report features—for the first time—a comprehensive review of the format trends of bestselling titles for over a dozen key consumer categories (including Biographies, Cookbooks, Political Science, Business, Mystery, Self-Help and Graphic Novels) over a five-year period, which allows the user to gain a unique understanding of whether consumers are gravitating toward one format over another as they purchase major titles. The report also projects where these and other categories will head in the future—and which ones are the most vulnerable to competition from online sources.

In addition to an expanded analysis of electronic books in this report, Business of Consumer Book Publishing 2009 also features a new chapter on consumer demographics, drawn from data Simba complied from Simmons Market Research Bureau’s national consumer survey, arguably the finest and most independent resource available for demographic analysis.

As with previous editions, the latest version of this annual report offers data analysis from a number of highly respected sources, such as the Association of American Publishers (AAP), Simba’s own Book Publishing Report newsletter and proprietary research, Simmons Market Research Bureau and Stuart Johnson & Associates.

For additional information please visit www.simbainformation.com or contact Warren Pawlowski at 203-325-8193 x114.

About Simba Information:

Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba publishes newsletters and research reports that provide key decision-makers at more than 15,000 client companies around the globe with timely news, analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit www.simbainformation.com or call 888-29-SIMBA.