Borders: A Case Study of Bookselling Gone Horribly Wrong

Apr 11, 2011
14 Pages - Pub ID: CURP6234039
Description Table of Contents Search Inside Report

As Borders progresses through bankruptcy proceedings and shuts down 225 stores in an effort to rescue the struggling book seller, Simba Information examines what went wrong with a bookstore chain that, just eight years ago, had 1,249 locations around the globe.

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